We run our 12-pillar rubric on ourselves. Nightly. The receipt is SHA-256 fingerprinted and the score is public. Two pillars are gaps. Here is exactly why — with nothing hidden.
88 out of 100 — with two applicable pillars (HIPAA + FERPA) not counted because Site Vetted is neither a healthcare provider nor an educational institution. That is 88 out of 100 real, applicable points, not out of 120.
Green cards are pillars we pass at full weight. Orange cards are the two we do not. Gray cards are pillars our own vertical does not activate (they still exist for healthcare and education clients).
Privacy policy, terms of service, and CCPA "Do Not Sell" link all present. No advertising trackers on the landing page.
Accessibility statement published, alt text on images, form labels present. Zero critical axe violations.
HTTPS, HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy — all eight security headers present.
Canonical tag, single H1, meta description within length, robots.txt reachable.
We have Organization and FAQ schema plus a public Founding Members program — but no paying customers yet means no honest AggregateRating.
Current copyright year, fast performance, robots.txt reachable, canonical present.
llms.txt published, robots.txt AI-friendly, JSON-LD structured data for Organization, LocalBusiness, WebSite, FAQPage.
LocalBusiness schema, GeoCoordinates, PostalAddress, llms.txt — all four AI-search signals present.
LocalBusiness schema, PostalAddress, GeoCoordinates all present. Missing 1 point: AggregateRating schema (blocked by "no paying customers yet" — same Rule #1 block as P5).
Support email present. Missing a tel: phone link because Tim has publicly declined a phone number on principle; scorer treats absence as -3 regardless of intent.
Not a healthcare provider. Pillar exists and is scored for dental practices, medspas, clinics, and healthcare marketing sites — just not for Site Vetted itself.
Not an educational institution. Pillar exists and is scored for K-12, universities, and edtech vendors — just not for Site Vetted itself.
Rule #1 says every claim traces to primary evidence. Here is exactly what the scorer looks for on each gap pillar and what we do and do not have.
Trust & Conversion is scored across six sub-signals. Site Vetted passes four of the six.
Bot / Chat pillar rewards accessible contact affordances. Site Vetted passes two of the four sub-signals.
mailto:tim.devolve@sitevetted.com present in footer + contact blocktel: phone link — absent by design. Tim has publicly declined a phone number for Site Vetted. The scorer applies -3 for any site without a tel:, regardless of intent.You do not have to take our word for any of it. The receipt hash is a SHA-256 fingerprint of the entire audit JSON. Change any pillar score, any evidence line, or any metadata and the hash breaks. It is the same fingerprint we lock onto the Bitcoin blockchain nightly via OpenTimestamps.
The receipt-hash field is not a marketing signal — it is the same hash we publish for every paying customer's audit and the same hash that gets rolled up into a Merkle tree and anchored on Bitcoin nightly. It is how we prove that this 88 is the 88 that existed at scan time, not a number we tuned after the fact.
The two gaps above are not marketing gaps. They are Rule #1 gaps that can only be closed by real people leaving real feedback. If you become a Founder, your honest review directly moves specific numbers on this page — in real time, receipt-locked, no fakes.
Site Vetted runs its 12-pillar rubric on itself every day at 8 AM PT. When a Founder posts a real review, three things happen the next morning:
Your Review-schema entry (+2) and AggregateRating (+2) get baked into the JSON-LD on the site. Scorer picks them up next scan.
The missing AggregateRating on P9 closes at the same time. This is the smallest gap and the fastest fix.
A single Founder review is worth +5 to the composite. The daily snapshot posts the new number publicly — with your review’s Rule #1 receipt hash.
Every scan runs against the same 12-pillar rubric we use on ourselves. Same receipt-lock. Same evidence lines. Same public methodology. See where you stand before you commit.
Run your own 12-pillar scan